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Prepaid benefit cards poised for growth

Backup eldercare helps caregivers balance work and family responsibilities

Working like a dog

Employers wary of new role embodied in platforms

June 23, 2008

Prepaid benefit cards poised for growth

Experts are predicting more growth for prepaid debit cards linked to flexible spending accounts, health savings accounts and health reimbursement arrangements. Often, it's the health care equivalent of online shopping: quick, easy, paperless and hassle-free.

"More employers are open to offering employees a debit card. More employees are becoming card-savvy," observes Mary Liu, an FSA/HSA product director at WageWorks, a San Mateo, Calif.-based firm that administers FSA, HSAs, HRAs and health care cards.

Across the country, "we are seeing a lot of employer interest in implementing these cards," says Carol Tavella, a senior manager at SMART, a Devon, Pa.-based consulting firm. The employers that aren't interested are the ones with very high turnover, she adds.

Chris Byrd, executive vice president at Evolution Benefits, an Avon, Conn.-based provider of prepaid benefit cards, also reports that there has been an uptick in patients using prepaid cards, interest from employers and electronic validation rates. About 30% to 35% of FSA participants nationwide have a prepaid card for the account, Byrd estimates.

"The FSA market and the debit card market are much savvier than they were years ago," partly because of rising health care costs and the influx of high-deductible health plans, Liu adds.

Validating on the spot

Under rules the IRS issued in 2006, purchases made with FSA cards can be automatically approved if the charge occurs with a merchant that uses an inventory system to track the item name and purchase date. If that is not the case, the employer must require a receipt from the employee or additional information from an independent third party, such as an insurance company, before the charge is reimbursed. Self-substantiation, or a statement from the employee without a receipt, is not sufficient.

To qualify for automatic substantiation, supermarkets, grocery stores, discount stores and wholesale clubs that do not have a merchant category code related to health care were required to have the proper inventory system by Dec. 31, 2007. Pharmacies must have the inventory system in place by Dec. 31, 2008.

"There's no more of that pay-and-chase, or very little of it," Liu notes.

Another new, innovative feature available with some cards is the ability to pre-schedule payments. For example, if you have a monthly appointment with a physical therapist, chiropractor or orthodontist, you could schedule payments for the next six months so that you can take care of it faster and don't have to worry about missing one of the payments.

Stacking

Another recent development in prepaid debit cards is stacking, or linking multiple accounts to the same card. If an employee has an FSA and an HSA, the money will come out of the correct account when the card is swiped at the pharmacy or the doctor's office. The employee doesn't have to keep track of multiple cards or multiple card companies.

Stacking is "becoming more important and more popular," Byrd observes, partly because of the convenience. As a patient, "I don't want to have to figure out which card to pull out. I don't want to have to be such an expert in benefits."

Stacking has some advantages for employers, too, since they may be able to negotiate a better price based on having several plans with the same vendor, Byrd says. "[Employers] are starting to offer the combination of accounts more frequently," he adds.

Cards boost participation

According to Celent, a research and consulting firm based in Boston, there are 19,000 FSAs this year, and that's projected to jump to 20,000 in the next four years. Of those FSAs, 7,672 are card-enabled, and that's predicted to grow to about 12,000 next year and 16,000 by 2012.

There are 1,062 multipurpose, or stacked, cards this year, and that's predicted to grow to about 3,000 next year and 16,500 by 2012, Celent reports.

Debit cards have helped to increase participation levels in FSAs and HSAs because consumers "felt it was less hassle," Liu notes.

Tavella agrees: A prepaid card "usually doubles or triples their participation in an FSA account. As employers continue to shift more cost onto employees, the debit cards help employees by providing them with immediate access to funds. They don't have to take the money out of their pocket at the provider. It does sometimes help streamline the reimbursement process, and it does help employees save money on income tax. Employers have a win in this, as well, because they save money on FICA taxes."

In addition, the card "allows [workers] to manage their funds better," Bryd notes.

According to a 2007 survey from the Network Branded Prepaid Card Association, 81% of workers who have a prepaid health care card are extremely or very satisfied with their FSA, versus 66% of FSA users without a prepaid health care card. About 80% of consumers say the process of submitting receipts and being reimbursed is overly cumbersome.

Communication is a key to success for debit cards, as with other benefits, experts say. Some employees may get frustrated if they don't know where they can use their card or what items they can buy with the card. (See below.)

"The average participant may not be card-savvy and may just assume that they can use it anywhere," Liu remarks.

Tavella recommends using multiple communication formats and giving real-life examples. "The use of the card needs to be linked to everyday life in the communications," she says. "They need to have actual examples of how to use the card."

Looking ahead, Liu predicts a trend toward using online claims and electronic payments. Consumers "are looking for more ways to submit their paper receipts online, versus faxing or mailing," she says.

"I don't know if we're there yet, but I think that's where the industry is going next."

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Backup eldercare helps caregivers balance work and family responsibilities

When UPS employee Diane Davies needed help in taking care of her dad, who is in his 80s, a coworker told her to try Senior Helpers, a service provider that offers backup eldercare.

"My mom had gone into the hospital to have an operation, and during the procedure she had a stroke," says Davies, who works at UPS's airline division in Louisville, Ky.

Her mother, also in her 80s, went into rehabilitation. "During that time, my dad really couldn't stay at home by himself, so my brother and I had to stay with him, but I also had to work," explains Davies, who didn't take the traditional route of contacting her employee assistance program for eldercare advice.

Davies' experience at UPS reflects how employers are recognizing that workers who are caring for an aging relative need an array of options to successfully manage professional and family responsibilities. Yet in offering eldercare programs and services, employers may sometimes struggle in communicating those efforts to their workforce.

Spreading the word

Even though companies have eldercare programs and services, employees do not always know about them, says Kathleen O'Brien, senior gerontologist with MetLife Mature Market Institute.

The Connecticut-based institute, which studies retirement and aging issues, conducted a survey of employees who were caregivers that worked at three Fortune 500 companies offering robust eldercare benefits.

"Two-thirds of the respondents did not know that the employer had those programs," says O'Brien.

"The company may announce the services, but people are not thinking about them when they are announced, and when they become a caregiver, it's not upfront anymore."

The implication for employers is to increase employees' knowledge about eldercare services. Citing research from the Society for Human Resource Management, O'Brien says about 11% of employers train their middle managers about caregiving programs and how to work with employees using those services.

Research from the institute also shows nearly 63% of all caregivers ages 51 to 64 work, with most employed full-time. About 75% of them are the primary caregiver. In addition, male and female children of aging parents alter their work schedules to accommodate caregiving responsibilities.

For instance, 54% of men and 56% of women have modified their work schedules, with 78% of men and 84% of women coming in late and/or leaving early. In addition, 38% of men and 27% of women have altered their work-related travel.

Bottom-line implications

More employers are starting to understand the financial toll eldercare may have on their bottom line, O'Brien confirms.

In 2006, the MetLife Mature Market Institute and the National Alliance for Caregiving reported that U.S. companies pay between $17.1 billion and $33.6 billion annually in lost productivity due to caregiving, depending on the level of caregiving involved. That equals $2,110 for every full-time worker who cares for an adult relative, notes AARP.

Historically, most eldercare services offered in the workplace resembled the childcare benefit model in terms of offering information and referrals to agencies that could help workers who were caregivers.

Some companies have moved to a more sophisticated model in which they provide a care management visit, where a long-term care specialist talks with the family to sort out the caregiving issues, explains O'Brien. What's more, some employers have onsite support groups, while others provide substantive resource materials written by caregiving experts.

"We don't really think of flextime as specifically for eldercare, but the ability [to take a] leave of absence without it impacting your job, and the ability to arrange your schedule in a different way, are benefits that help people deal with eldercare," she says.

Lending a helping hand

Maryland-based Senior Helpers provides in-home personal and companion care for seniors. This includes help with housework, meal preparation, errands, transportation, medicine reminders and Alzheimer's care.

UPS, which employs about 358,000 U.S. workers, offers an employee discount program where it collaborates with companies that provide group discounts on services and products, including Senior Helpers.

"Employees who may have the need to use Senior Helpers for services are offered a discount through Senior Helpers," says Jackie Blair, a UPS spokeswoman.

In Davies' case, it was a 10% discount on services rendered for a week. "It went smoothly, but more then anything, it took a lot of pressure off me in terms of work and taking care of my dad," says Davies, who has been with the package delivery company for 15 years. She is part of its administrative staff in the international support unit.

"I felt like he was being taken care of. He is at the point where, if something were to go wrong with the services, he would be able to tell me," Davies explains. "I never felt, as a caregiver, I was under a lot of pressure to retain my job." Management has been accommodating, she adds.

As the population ages, more people will start to have loved ones who are living longer. Consequently, they will need some extra help in taking care of those individuals, says Tony Bonacuse, president of Senior Helpers.

"We want to help employers understand the cost associated with eldercare crises and what workers who are caregivers are going through," he explains.

The idea for the company originated, in part, by watching his mother, who was working part-time, struggle to find professional help to assist her with taking care of one grandmother with a broken ankle and another one with a hip replacement. Both women were in their 80s.

"Unless you have had a need for homecare, you really do not realize our industry exists outside of the general health care industry," Bonacuse adds.

"In a lot of respects, senior care has been an underground issue," says Cindy Carrillo, president of Colorado-based Work Options Group, which offers backup care for infants, school-aged children and seniors.

"When someone has a baby, employers see the process unfold, and then the employee has the baby and pictures to show for it. You don't talk about mom falling and breaking a hip," she adds. "We're trying to help educate employers that senior care is a concern."

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Working like a dog

This Friday, kick off the summer with some slobbery kisses and a whole lot of fur during Pet Sitters International's 10th annual Take Your Dog to Work Day. Corporations are being encouraged to partner with animal shelters to spread awareness about the benefit of having pets and to give needy animals a good home.

"There's nothing like the loyalty and unconditional love of a dog to balance the fast-paced, high-tech nature of life today," says Patti Moran, president of Pet Sitters International. "Whatever you have to deal with, when you come home and your dog rushes to greet you with his tail wagging, the troubles of the day melt away."

Pet Sitters suggests allowing employees to bring dogs to work as a morale booster for employees. If that is not feasible, consider partnering with a local shelter for a pooch-friendly event.

This year, more than ever before, dog adoption is growing increasingly important. A number of pets abandoned at shelters have become known as "foreclosure dogs," those that were left behind when families lost homes or were forced to move to non-pet-friendly areas during hard times. Shelters in hard-hit parts of the country have experienced a 30% spike in dogs needing homes.

For tips on how to keep your canine ready for his corporate debut, read the handy guide, here. Take Your Dog to Work Day was created in 1999 by Pet Sitters International. For more information, visit: www.takeyourjob.com.

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Employers wary of new role embodied in platforms

Employers understand that politicians have to offer proposals to reform the health care system, considering that escalating medical costs are straining the nation's and consumers' budgets.

Yet overall, employers are not rushing to revamp their health benefits in response to ideas floating around in the public policy sphere regarding universal coverage, private/public health insurance or a single-payer health system.

According to the National Business Group on Health and Watson Wyatt, 35% of employers say that health care reform proposals have no influence on their benefit plan designs, while 62% report that they are monitoring reform proposals but will continue to make changes to their benefits programs. The HR consulting firm and NBGH surveyed 453 companies that employ 8.4 million workers and spend $60 billion on health care.

"Rather then focusing on how the proposals will affect their benefit designs, employers are asking broader questions about how the proposals will redefine their role, and whether the [Employee Retirement Income Security Act] will change," says Steven Wojcik, vice president of public policy at NBGH.

In the know

As health care expenditures continue to soar, some observers believe proposals to overhaul the health care system may gradually start to reflect the concerns of employers.

"The presidential debate on health care with this election is the most sophisticated, well-informed discussion we have ever had on the national agenda in America," George Halvorson, CEO of Kaiser Foundation Health Plans and Hospitals, told attendees at the World Health Care Congress in April.

The event, held in Washington, D.C., gathered over 1,800 government officials and senior executives from the nation's largest employers, health plans and health care providers to discuss health care strategies.

Halvorson spoke at a session examining the presidential candidates' health care platforms. Panelists also included the health policy advisors of Sens. Hillary Rodham Clinton, Barack Obama and John McCain.

"In prior elections, the [health care] debates tended to focus on sound bites and simplistic proposals with elements of voodoo economics and wishful thinking," recalled Halvorson.

Clinton, Obama and McCain are talking about chronic care, health information technology, best practices for health care delivery, comorbidity, and racial and ethnic health disparities, he explained. All of those factors are key cost-drivers in health care.

"The debate has actually progressed to the point where the presidential hopefuls are almost ahead of the policy wonks relative to having an understanding of what the health care issues are and what needs to be addressed," Halvorson added. "I am not sure how often that actually happens in American politics."

Instead of blaming a policymaker or entity for the high cost of health care, the candidates' health care proposals take into account that Americans are becoming more obese and are facing more chronic health conditions, Halvorson said. "The presidential candidates are talking about health improvement as a function of our culture, so it's very encouraging when you look at their platforms."

Backing value-based health care

Employers have urged the government to transform the health care system by improving cost transparency and mandating quality-of-care standards. Therefore, it comes as no surprise that the presidential hopefuls and federal regulators are talking about health care policies that echo employers' concerns.

Health and Human Services Secretary Michael Leavitt knows his term will expire in a couple more months, but that doesn't mean HHS will slow down its advocacy of value-based health care initiatives, which many employers support.

"The value of care should replace the volume of care as the most important [factor] in the way we pay for health care in this country," Leavitt said during his keynote address at the World Health Care Congress.

Leavitt said that HHS will soon publicly disclose information on the top procedures by cost and by volume as part of an efficiency measure on health care spending in Medicare.

"We are hopeful that, by showing all of you specifically where efficiency measures are needed, it will speed up collaborative efforts to improve information on health care costs," he explained. The nation must start to challenge the basic assumption that health care is different from other things that we buy.

To Leavitt, improved quality and reduced cost can only occur when payers, meaning patients and employers, begin to send value signals in the market place. "A value symbol is a nice way of saying carrots and sticks,'" he said.

As more information on quality and cost becomes available, employers are better able to design benefits that will guide patients to value. The head of HHS believes that patients are better informed and motivated when they find value-based health care.

"In the future, we will see more ... employers explain to their employees that, If you will go to a high-quality and moderately priced physician, we will pay for most of it. If you insist, however, on going to your brother-in-law who is low-quality and high-cost, then you are going to have to chip in on that,'" he said.

E-prescribing is an area where HHS might consider using a combination of carrots and sticks. Leavitt hopes Congress will require Medicare physicians to use such a system.

First, "we need to ensure that people have the opportunity to make the transition, but there will be a point where we have to say, If you are not willing to work at the most efficient level with us, then we cannot continue to pay you at the highest level,'" Leavitt explained.

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