We are LSG Insurance Partners

Our name is LSG Insurance Partners for a reason. Our ability to create a true partnership between you the client, the carriers and third party vendors means you and your business will be powerfully protected.


A Single-Source Solution to Your Insurance Needs

We’ve earned the title of Michigan’s largest privately owned insurance agency. Our team of 110+ experienced, in-house insurance professionals have the experience you need in every discipline. Not to mention, we’ve integrated each of these disciplines together to provide a more cohesive, non-bureaucratic approach that is often found at other agencies.

  • We needed a new broker who could handle the demands of a larger, growing client. After an extensive search, LSG delivered exactly what we needed. They showed us best practices, enhanced our reporting capabilities and introduced new analytics to help in our decision making. I’d recommend LSG to any business considering new brokerage partners.

    Todd Gustke, Senior VP of Human Resources , USMM

  • LSG’s Client Service is #1. Their team was ready to handle anything we brought them, with a 100 percent professional attitude in finding the right solution.

    Ron Boji , President, Boji Group

  • LSG provides the elements of a true partnership that aligns with our values. From the very first meeting, the LSG team not only asked and answered the right questions, they showed a genuine interest in our business and aspirations. The ability to debate any topic, combined with the speed our LSG support team works is unmatched in my 20+ years in Human Resources.

    Joe Walsh , Senior Vice President, Human Resources at Palace Sports & Entertainment